The Upward Spiral
Podcasting the present & future of the music industry with a healthy dose of optimism.
Has The Definition Of A "Favorite Artist" Changed?
February 27, 2014 07:30 PM PST
In this episode of the Upward Spiral, a music business podcast, we talk to artist manager and music producer JJ Italiano about whether the concept of a “favorite artist” has changed. Today’s music listener has unlimited access to streaming music across any connected device. They can follow the activities of favorite artists on a variety of social media platforms. We share stories from our history as music fanatics and industry professionals. We dive deep into a wide ranging discussion about how digital technology has shaped music fandom.CASH Music's Maggie Vail – Make Sure Today's Artists Are Paid For Creative Works
February 09, 2014 07:03 PM PST
In this episode of the Upward Spiral, a music business podcast, we talk to Maggie Vail, who is the co-executive director of CASH Music, a nonprofit group that is building both open source tools and an educational curriculum for artists. Previously, she spent 17 years at the indie label Kill Rock Stars. She talks with us about how to make sure indie artists are paid for their creative works.Union Square Venture's Partner Andy Weissman Talks Music Startups
February 06, 2014 02:41 PM PST
n this episode of the Upward Spiral, a music business podcast, we talk to Andy Weissman, who is a partner at Union Square Ventures. Prior to USV, Andy co-founded betaworks, which both created and invested in social, real time applications and services. We ask him how he thinks about the current music startup landscape and why people choose one music service over the other.Can Beats Music Crack The Mainstream Market?
February 01, 2014 02:46 PM PST
When news broke that Beats Music would be developing a music service, I got so excited. Finally, a company would make a product that regular people might care about. The reality is that most music services are for music fanatics — people who care about music. But most people don’t care about music. They do not make time to discover music or put together playlists. They want popular music — curated by experts — while they wash dishes and feed the cat. That is the promise of Beats Music, and that is the focus of the latest episode of the Upward Spiral. We discuss this and more with two digital music veterans: Jon Maples and Jonathan Sasse.Why Having To Constantly Hustle Is Bad For Artists
January 26, 2014 11:23 AM PST
In this episode of the Upward Spiral, a music business podcast, we talk to Alina Simone, who wrote an op-ed in the New York Times called “The End of Quiet Music.” In the piece, she depicts the struggles that artists face and the sacrifices they make. She has released albums sung in both English and Russian, and is the author of an essay collection called "You Must Go and Win." We discuss the myths about the artist-as-entrepreneur and why having to constantly hustle is bad for artists."Can Big Data Help Artists Make Smarter Choices?" ft. Daniel Savage (Musicmetric)
January 21, 2014 07:53 PM PST
In this episode of the Upward Spiral, a music business podcast, we talk to Daniel Savage, who leads North American operations for Musicmetric, a startup which offers behavioral data for the music industry. He gives us his perspective on the Iron Maiden story that recently made headlines around the interwebs and what role behavioral data plays in helping artists make decisions.How Secret Album Solidified Brand Beyoncé
January 12, 2014 10:48 PM PST
When Beyoncé dropped her fifth album on iTunes on December 13, it was a complete surprise. This has led many people to declare that she has changed the game by releasing an album that didn’t have any marketing or PR efforts behind it. So what should we make of all this? What does it mean for the music industry? Beth Martinez of Danger Village, a PR company that promotes emerging artists, and Alicia Yaffe of the Spellbound Group, a firm that develops online marketing and brand management for artists, discuss the Beyoncé album hype."The Top Music Business Stories Of 2013" ft. Darren Hemmings (Motive Unknown)
December 31, 2013 05:59 PM PST
In this episode of the Deep Dive podcast, we are joined by Darren Hemmings, who runs the digital consultancy Motive Unknown and curates the music industry newsletter the Daily Digest. We talk with him about the top music and technology stories of 2013 — such as the increasingly heated music royalty debate and Pandora's abandonment of the Internet radio fairness act — and what these developments might mean for the new year.35: "How a NYT Reporter Approaches Trade Journalism" ft. Ben Sisario (New York Times)
December 12, 2013 01:12 AM PST
In episode 35 of the Upward Spiral, we talk with Ben Sisario, who reports on the changing landscape of the music industry for the New York Times. Sisario shares his thoughts on the beat he covers and how the stories he writes develop, YouTube’s plans for an music award show and subscription music service, and why streaming services more broadly haven't gained a larger foothold. We also deconstruct the recent virality of Miley Cyrus."What This New Age Means For Indie Artists" ft. Matt Voyno (New Rockstar Philosophy)
December 04, 2013 08:40 AM PST
In episode 34 of the Upward Spiral, we talk with Matt Voyno, co-author of the New Rockstar Philosophy, a book that strives to be a road map for starting a musical project in the digital age. We were excited to interview Matt, because we have been virtual colleagues and friends through about five years now. We discuss how Matt and his co-author started blogging, what has changed in the music and technology sector since then, how theory of one thousand true fans and direct-to-fan marketing has evolved in recent years, and what this new age means for indie artists.
We cover the topics that matter most to artists & music industry professionals.
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