The Upward Spiral
Podcasting the present & future of the music industry with a healthy dose of optimism.
The Future of Music and Advertising in Cars
June 02, 2014 03:25 PM PDT
In this episode of the Upward Spiral, a music business podcast, we talk to Eric Ronning, who is the EVP and Chief Revenue Officer for Digital at adLarge Media, a advertising sales representation organization. Prior to joining adLarge, Ronning served as the EVP of Emerging Media at TargetSpot and the founder and managing partner of Ronning Lipset Radio. We talk to him about the future of music streaming and targeted advertising in connected cars.Is Beats Music Worth 3.2 Billion? 3 First Time Users Review The Overhyped Music Service
May 12, 2014 01:50 PM PDT
Beats Music executives have been overhyping their product for a long time. So the co-hosts of the Upward Spiral, Cortney Harding and Kyle Bylin, asked several friends to use the mobile app for a week and conducted research interviews over Skype to collect their feedback. Now everyone is speculating on whether Apple is buying Beats Electronics and what motivated the potential deal. Is the company worth 3.2 billion? What will Apple do with Beats Music? It’s too early to know for sure but here are some candid thoughts from regular people on their experience of the Beats Music service.A New Education For Next Generation of Music Entrepreneurs
March 19, 2014 05:41 PM PDT
In this episode of the Upward Spiral, a music business podcast, we talk to Scott LeGere, who is a serial entrepreneur and college educator. Over the past 15 years, Scott has played key roles in the ownership and operation of audio recording facilities, indie record labels, media schools, and commercial music production companies. During this time, he also engineered Grammy nominated albums, produced critically acclaimed indie projects, and lectured on the music business and audio production. In 2010, he co-founded NoWare Media, a composition focused sound agency. We asked Scott about how to educate and inspire the next generation of music business entrepreneurs.Has The Definition Of A "Favorite Artist" Changed?
February 27, 2014 07:30 PM PST
In this episode of the Upward Spiral, a music business podcast, we talk to artist manager and music producer JJ Italiano about whether the concept of a “favorite artist” has changed. Today’s music listener has unlimited access to streaming music across any connected device. They can follow the activities of favorite artists on a variety of social media platforms. We share stories from our history as music fanatics and industry professionals. We dive deep into a wide ranging discussion about how digital technology has shaped music fandom.CASH Music's Maggie Vail – Make Sure Today's Artists Are Paid For Creative Works
February 09, 2014 07:03 PM PST
In this episode of the Upward Spiral, a music business podcast, we talk to Maggie Vail, who is the co-executive director of CASH Music, a nonprofit group that is building both open source tools and an educational curriculum for artists. Previously, she spent 17 years at the indie label Kill Rock Stars. She talks with us about how to make sure indie artists are paid for their creative works.Union Square Venture's Partner Andy Weissman Talks Music Startups
February 06, 2014 02:41 PM PST
n this episode of the Upward Spiral, a music business podcast, we talk to Andy Weissman, who is a partner at Union Square Ventures. Prior to USV, Andy co-founded betaworks, which both created and invested in social, real time applications and services. We ask him how he thinks about the current music startup landscape and why people choose one music service over the other.Can Beats Music Crack The Mainstream Market?
February 01, 2014 02:46 PM PST
When news broke that Beats Music would be developing a music service, I got so excited. Finally, a company would make a product that regular people might care about. The reality is that most music services are for music fanatics — people who care about music. But most people don’t care about music. They do not make time to discover music or put together playlists. They want popular music — curated by experts — while they wash dishes and feed the cat. That is the promise of Beats Music, and that is the focus of the latest episode of the Upward Spiral. We discuss this and more with two digital music veterans: Jon Maples and Jonathan Sasse.Why Having To Constantly Hustle Is Bad For Artists
January 26, 2014 11:23 AM PST
In this episode of the Upward Spiral, a music business podcast, we talk to Alina Simone, who wrote an op-ed in the New York Times called “The End of Quiet Music.” In the piece, she depicts the struggles that artists face and the sacrifices they make. She has released albums sung in both English and Russian, and is the author of an essay collection called "You Must Go and Win." We discuss the myths about the artist-as-entrepreneur and why having to constantly hustle is bad for artists."Can Big Data Help Artists Make Smarter Choices?" ft. Daniel Savage (Musicmetric)
January 21, 2014 07:53 PM PST
In this episode of the Upward Spiral, a music business podcast, we talk to Daniel Savage, who leads North American operations for Musicmetric, a startup which offers behavioral data for the music industry. He gives us his perspective on the Iron Maiden story that recently made headlines around the interwebs and what role behavioral data plays in helping artists make decisions.How Secret Album Solidified Brand Beyoncé
January 12, 2014 10:48 PM PST
When Beyoncé dropped her fifth album on iTunes on December 13, it was a complete surprise. This has led many people to declare that she has changed the game by releasing an album that didn’t have any marketing or PR efforts behind it. So what should we make of all this? What does it mean for the music industry? Beth Martinez of Danger Village, a PR company that promotes emerging artists, and Alicia Yaffe of the Spellbound Group, a firm that develops online marketing and brand management for artists, discuss the Beyoncé album hype.
We cover the topics that matter most to artists & music industry professionals.
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