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How Music Consumer Research Has Changed

February 12, 2015 09:42 PM PST

Studying people’s music buying habits used to be simple. You handed a person a stack of postcards and told them to send you one the next time they bought an album. They wrote down what they purchased, why they purchased it, where they purchased it, how much they paid for it, and sent that postcard back to you.

Russ Crupnick, managing partner of research group MusicWatch Inc., says the rise of file-sharing clients and streaming music services has made it harder to track where people getting their music and whether they are paying anything at all. The number of things that people are doing has increased each passing year.

You have to ask people a myriad of questions to cover all the bases.

Are you listening to AM/FM radio or SiriusXM? Are you playing songs on Pandora or Spotify? Are you looking up music videos on YouTube or VEVO? Are you buying songs on iTunes, Google Play, or Amazon? Are you ripping the audio from a video clip on YouTube and downloading it to your computer as a MP3 file?

If you type “YouTube to MP3” into Google’s search engine, it lists dozens of websites that allow you to enter a video link and download a MP3 file. In a few clicks, Taylor Swift’s song “Blank Space” can be playing in iTunes. “The average stream ripper is taking the equivalent of about two albums per year,” says Crupnick.

What follows is a podcast interview with Russ Crupnick.

Is Broadcast Radio Losing American Teens?
February 03, 2015 10:00 AM PST

Edison Research, a New Jersey-based market research firm, introduced its “Share of Ear” study in June 2014, where it showed the share of everything in the audio space. For the first time, the amount of time that people spend listening to broadcast radio, streaming music services, and owned music, among other audio sources, could be compared side by side.

In January 2015, Edison Research announced an important finding from its latest “Share of Ear” study: American teens now spend more time with streaming music services, such as Pandora and Spotify, than they do with AM/FM radio. Larry Rosin, president and co-founder of Edison Research, said in a blog post that while AM/FM radio listening “leads by a significant margin among all other age groups,” the increasing amount of time that teens are spending with Pandora and Spotify “could be a lens into the future of audio usage.” Here is an Upward Spiral podcast interview with Larry Rosin.

Record Label Exec Gives View On New Media
January 22, 2015 05:59 PM PST

In this episode of the Upward Spiral, a music business podcast, we talk with Theda Sandiford, who is the VP of Commerce at Republic Records and Island Records, where she handles VEVO, Spotify, Youtube and more. Sandiford got her start at WBLS and then became the first black programmer of a major market country station. In 1994, she was nominated for “Programmer of the Year Award” by the CMA. She moved to Billboard to run the Hot 100 chart, then went on to work at Def Jam. After spending time working with an online games startup, she came back to the music industry, and currently works at Republic. We talk to Sandiford about big data, music streaming, and gaming startups.

2015: The Year Ahead For Music Startups
January 16, 2015 11:24 AM PST

In this episode of the Upward Spiral, a music business podcast, we talk with Jon Maples, the former VP of product at Rhapsody, who is now writing on his blog and consulting for companies. We ask Maples about the next crop of music startups and where they might take the music industry in the coming years.

Top Music Business Stories Of 2014
December 11, 2014 01:24 PM PST

In this episode of the Upward Spiral, a music business podcast, we talk with Darren Hemmings, who runs the digital consultancy Motive Unknown and curates the daily music industry newsletter the Daily Digest. We talk with Hemmings about the top stories that happened in 2014 and what these developments might mean for the music industry in the new year.

What Film & TV Learned From Music’s Disruption
November 26, 2014 03:56 PM PST

In this episode of the Upward Spiral, a music business, we talk with Paul Cantor, a writer and producer, who recently published a piece on Medium about why television is killing the movie business and what that means. We talk to Cantor about his essay and what film and TV can learn from the music biz.

The Current State of Music in China
November 13, 2014 08:20 PM PST

In this episode of the Upward Spiral, a music business podcast, we talk with Archie Hamilton, who runs Splatter, China's first integrated music promotion and brand activation agency. His team manages campaigns for brands seeking to leverage music effectively in their communications strategy. He also runs Split Works, which promotes music independently, owns and runs three of China's biggest festivals and books artists all through SE Asia.

Former EXFM CEO Talks Music Startup Challenges
October 30, 2014 02:33 PM PDT

In this episode of the Upward Spiral, a music business podcast, we talk with Dan Cantor, who is former CEO and co-founder of exfm, a social music discovery platform that enables people transform music blogs into playable mix. In recent months, his company was acquired by Rhapsody International and he became their VP of product. We talk to Cantor about his company, the music startup space, and Rhapsody’s future.

The Future of Music and Advertising in Cars
June 02, 2014 03:25 PM PDT

In this episode of the Upward Spiral, a music business podcast, we talk to Eric Ronning, who is the EVP and Chief Revenue Officer for Digital at adLarge Media, a advertising sales representation organization. Prior to joining adLarge, Ronning served as the EVP of Emerging Media at TargetSpot and the founder and managing partner of Ronning Lipset Radio. We talk to him about the future of music streaming and targeted advertising in connected cars.

Is Beats Music Worth 3.2 Billion? 3 First Time Users Review The Overhyped Music Service
May 12, 2014 01:50 PM PDT

Beats Music executives have been overhyping their product for a long time. So the co-hosts of the Upward Spiral, Cortney Harding and Kyle Bylin, asked several friends to use the mobile app for a week and conducted research interviews over Skype to collect their feedback. Now everyone is speculating on whether Apple is buying Beats Electronics and what motivated the potential deal. Is the company worth 3.2 billion? What will Apple do with Beats Music? It’s too early to know for sure but here are some candid thoughts from regular people on their experience of the Beats Music service.

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